The first step to setting up a search engine advertising campaign is to, obviously, setup your account. I really like Google’s advertising system – it is easy to use, and constantly updated with new features.
- Go to www.google.com/adwords
- “Click to Begin”
- Let’s select the “Starter Edition”, “I have a website” (if you don’t, call us at (877) 779-7802 to discuss setting one up for you), & hit “Continue” at the bottom of the page
- Select your Target Area – this is where most of your customers are.
We will also write our first ad here. Let’s say that you own a widget factory that serves the Detroit area. Your headline might read “Detroit Area Widgets” or “We Deliver in Detroit”. You are limited on space in these ads so words are precious. You may enter something like “Save on shipping, we deliver” “quality widgets at great prices.” You want to get hype words in the ad, but it also needs to be readable. If the prospect cannot understand what you are offering, it’s wasted money.
After setting up your ad, you will want to select Keywords for your ad. These are the words/phrases that prospects use to search for your company. The obvious keyword phrase is “Detroit widget”, but you may also add “Michigan widgets” or “Wayne County widgets”. If your product can be applied in different ways, you may also consider “female widgets” or “widgets for doctors”.
Scrolling down the page, you can set your budget for each month. This tells Google, I do not want to spend anymore than $xx dollars per month on this advertising. Google will show your ad until the budget is reached and then wait until the next month.
The remainder of the setup process is pretty self-explanatory. If you need help or would like advice, please post a Comment below. Bone Endustries, LLC also provides search engine advertising consulting – we will setup your accounts and manage your ads and keywords for you. For more information, please visit www.bonendustries.com.
NEXT TIME: Tweaking Google Adwords
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