Google has great keyword tools that will assist you determining which keywords to use. My favorite tool is the Get More Keywords tool.
- Login to your Adwords account at http://adwords.google.com
- Select your Campaign
- Select the Ad Group you would like to tweak
- Just underneath the date range, click Get More Keywords
Here you can enter a keyword or phrase and hit “Get More Keywords”. Google will suggest variations and related keywords. In addition, and this is the cool part, they show the volume of searches and the volume of advertisers for those keywords. Select keywords from this list with higher searches than advertisers!
Another way to tweak your keywords is to monitor the average position. If you are first or second, you could decrease your bid amount to minimize your prospecting costs. If you are not high enough to get noticed, increase your bid amount.
The final method of tweaking your ads is to copy an existing ad and create a new one with the same copy. Now change a word or two, for example, “best” to “profitable”. Each month, check to see which of the two ads has a higher click-through rate. Delete the poorly performing ad after monitoring for 3 months.
1 comments:
Hey never used before it. But great tip. Thanks!
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